GOING OVER MEDIA CONSUMPTION TRENDS AT PRESENT

Going over media consumption trends at present

Going over media consumption trends at present

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Below is an introduction to some existing trends and habits in tv and content consumption.

In the present digital age, smart phones have become one of the most commonplace devices that individuals are using to watch videos and access media. Nowadays, many social media platforms are offering limitless feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that internationally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms enable users to see a series of selected material and react instantly, making these videos far more appealing and addicting than conventional content. Short form videos are also being used more often for news and academic functions, not just for home entertainment. Subsequently, this trend is evolving the way individuals are proactively seeking for and counting on to get knowledge, in a much faster, much shorter and more functional format.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also changing. Individuals are progressively turning towards online news sources, rather than watching TV, to learn about current worldly affairs. Nevertheless, at the same time, due to a constant flow of knowledge, individuals are coming to be overwhelmed by substantial amounts of content. In reaction to this, news groups are re-engaging viewers by making short form content that is clearer and easier to here follow. These days it is common to find news channels that have sizeable followings on social media websites. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for supplying individuals with trusted and verified news sources, in a style they can readily identify with.

Over the last few years, with the rise of digital media, the way in which individuals take in media has changed substantially. For many years, traditional television was the main source of home home entertainment for many people. However, after the development of streaming platforms, many audiences are turning away from set up television, specifically among younger individuals. Instead, global media content analysis shows that more individuals are purchasing memberships to streaming services, which strongly evidences the switch in audience intake practices. These services are popular for permitting individuals to see the programs and films they want, whenever they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming platforms as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the market.

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